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EXpert ecommerce consultant

Matt Whalley is an experienced independent ecommerce consultant.

We work with a range of clients of all shapes and sizes, supporting them in every aspect of developing, managing and growing their online business.

Performance Ecommerce Consultancy

Reach peak performance

We can help you stand out from the competition, enhance your potential for growth, and make sure your products are found first with a flexible, cross-channel ecommerce digital strategy.

Key Services

Ecommerce Consultancy

Helping you improve ecommerce skills and accelerate growth with a realistic budget, resource plan and measurement framework for success.

Technical Consultancy

Our technical consultancy is an optimal mix of services—from technical SEO audits & planning, EPR Implementation to AI functionaliy and implementation .

Ecommerce Replatforming

With more than 20 years’ ecommerce replatforming experience, Refuel Digital will help you get your replatforming project planning and delivery right.

Our Values

We believe that consultancy is about partnership, not just delivering projects. We work with partners where there is a good cultural fit, to ensure that we can work effectively as part of their team. Enjoying work is essential because it helps deliver more positive outcomes.